How Your Organization Can Benefit from Generative AI: Retrieval-Augmented Generation (RAG) Explained

Neuro Innovation
Feb 14, 2024By Neuro Innovation

Introduction

Large language models (LLMs) are powerful artificial intelligence (AI) tools that can generate natural language for various tasks, such as answering questions, translating languages, and completing sentences. However, LLMs are not perfect and can sometimes produce inaccurate, outdated, or irrelevant responses. This is because LLMs are limited by the data they are trained on, which may not cover all the possible scenarios or domains that users may ask about. Moreover, LLMs may not be able to provide sources or evidence for their answers, which can affect user trust and confidence.

To overcome these limitations, a new technique called retrieval-augmented generation (RAG) has emerged. RAG is the process of optimizing the output of an LLM by referencing an credible knowledge base outside of its training data sources before generating a response. RAG allows the LLM to access the latest and most relevant information from external data sources, such as databases, documents, or web pages, and use it to create better responses. RAG also enables the LLM to provide citations or references for its answers, which can increase user trust and confidence.

In this blog post, we will explain what RAG is, why it is important, and how it works. Finally, we will also explore some of the benefits and use cases of RAG for different domains and applications.

What is Retrieval-Augmented Generation?

RAG is a technique that combines the capabilities of LLMs with the advantages of information retrieval systems. Information retrieval systems are systems that can search and retrieve relevant information from large collections of data, such as search engines, databases, or document repositories. RAG uses information retrieval systems to provide the LLM with additional context and knowledge that can improve its output quality and accuracy.

The basic idea of RAG is to use the user input, such as a question or a prompt, to query an external data source and retrieve the most relevant information. Then, the retrieved information is given to the LLM along with the user input, and the LLM uses both to generate a response. The response can be a natural language answer, a summary, a draft, or any other type of text. The response can also include the source or the citation of the retrieved information, which can help the user verify the answer or learn more about the topic.

For example, consider a smart chatbot that can answer questions about various topics. Without RAG, the chatbot would rely on its training data to generate an answer, which may not be accurate, current, or relevant. With RAG, the chatbot would search an external knowledge base, such as your company’s documentations, for the topic of the question and retrieve the most relevant article. Then, the chatbot would use the article and the question to generate an answer, which would be more informed, precise, and useful. The chatbot would also provide the link to the article as a source for the answer, which would increase user trust and confidence.

Retrieving data from an authoritative source

Why is Retrieval-Augmented Generation important?

RAG is an important technique for enhancing the performance and utility of LLMs. LLMs are trained on vast volumes of data and use billions of parameters to generate original output for various tasks. However, LLMs have some inherent challenges that limit their effectiveness and reliability. Some of these challenges are:

·      Presenting false information when they do not have the answer.

·      Presenting out-of-date or generic information when the user expects a specific, current response.

·      Creating a response from non-credible sources.

·      Creating inaccurate responses due to terminology confusion, wherein different training sources use the same terminology to talk about different things.


RAG can help address some of these challenges by providing the LLM with external knowledge sources that are credible, current, and relevant. RAG can also help the LLM provide evidence and justification for its answers, which can increase user trust and confidence. RAG can also help the LLM generate more diverse and creative responses, which can enhance user engagement and satisfaction.

RAG is also a cost-effective and scalable approach to improving LLM output. RAG does not require retraining the LLM on new data, which can be expensive and time-consuming. RAG can leverage existing data sources, such as web pages, documents, or databases, and use them as knowledge bases for the LLM.

Retrieval Augmented Generation

How does Retrieval-Augmented Generation work?

RAG consists of four main steps: creating external data, retrieving relevant information, augmenting the LLM prompt, and updating external data. The following sections provide an overview of each step.

1. Creating External Data

The external data is the data outside of the LLM's original training data set that can provide additional knowledge and context for the LLM. The external data can come from multiple data sources, such as web pages, documents, databases, or APIs. The external data may exist in various formats, such as text, images, audio, or graphs.

To make the external data accessible and understandable for the LLM, another AI technique, called embedding language models, is used. Embedding language models are models that can convert data into numerical representations, called embeddings or vectors, that capture the semantic meaning and similarity of the data. Embedding language models can create embeddings for words, sentences, paragraphs, documents, images, audio, graphs, and more. The embeddings are stored in a vector database, which acts as a knowledge library for the LLM.

2. Retrieving Relevant Information

The next step is to perform a relevance search. The user input, such as a question or a prompt, is converted into an embedding using the same embedding language model that was used to create the external data embeddings. The user input embedding is then matched with the vector database to find the most similar embeddings, which correspond to the most relevant information. The relevance search can use different algorithms, such as nearest neighbor search, cosine similarity, or dot product, to measure the similarity between embeddings.

For example, consider a smart chatbot that can answer questions about your company’s employee handbook. If a user asks, "What are my benefits?" the chatbot would convert the question into an embedding and search the vector database for the most relevant information. The vector database would contain embeddings of employee handbook and other sources. The relevance search would return the most similar embeddings, which would correspond to the most relevant documents or passages that can answer the question.

3. Augmenting the LLM prompt

The following step is to enhance the user input with the information that was retrieved and give it to the LLM. The enhancement can be done differently, depending on the type and format of the information that was retrieved and the expected output.

The augmented user input acts as a prompt for the LLM, which guides the LLM to generate a response that is based on both the user input and the retrieved information. The augmentation can also use prompt engineering techniques, which are methods of communicating effectively with the LLM using natural language. Prompt engineering techniques can help the LLM understand the user's intent, the type of output expected, and the style and tone of the output.

4. Updating External Data

The final step is to update the external data to maintain its currency and relevance. The external data may change over time due to new information, trends, or events. To reflect these changes, the external data needs to be updated periodically or in real time. The updating process involves adding, deleting, or modifying the data sources and creating new embeddings for them. The updating process can be done automatically or manually, depending on the type and frequency of the data changes. This way, the chatbot can ensure that it always retrieves the most current and relevant information for the user questions.

What are the benefits and use cases of Retrieval-Augmented Generation?

RAG technology brings several benefits to an organization's generative AI efforts. Some of these benefits are:

·      Cost-effective implementation: RAG does not require retraining the LLM on new data, which can be expensive and time-consuming. RAG can leverage existing data sources and use them as knowledge bases for the LLM.

·      Current information: RAG allows the LLM to access the latest information from external data sources, which can be updated dynamically or periodically. RAG can help the LLM provide current and relevant responses to the user queries.

·      Enhanced user trust: RAG allows the LLM to provide sources or citations for its responses, which can help the user verify the answer or learn more about the topic. RAG can also help the LLM provide accurate and precise responses, which can increase user trust and confidence.

·      More developer control: RAG allows the developers to control and change the LLM's information sources to adapt to changing requirements or cross-functional usage. Developers can also restrict sensitive information retrieval to different authorization levels and ensure the LLM generates appropriate responses. Developers can also troubleshoot and fix errors if the LLM retrieves incorrect information sources for specific queries.

·      More creative and diverse responses: RAG allows the LLM to generate more creative and diverse responses by using different external data sources and augmentation methods. RAG can help the LLM produce more engaging and satisfying responses for the users.


RAG technology can be applied to various domains and applications that require natural language generation and information retrieval. Some of the use cases of RAG are:

·      Smart chatbots: RAG can help smart chatbots answer user questions in various contexts by cross-referencing credible knowledge sources. RAG can also help smart chatbots generate summaries, recommendations, feedback, and other types of responses.

·      Content creation: RAG can help content creators generate drafts, outlines, headlines, captions, and other types of content by retrieving relevant information from external sources. RAG can also help content creators generate content for specific domains, audiences, or purposes.

·      Knowledge management: RAG can help knowledge workers find and access relevant information from large and complex data sources, such as documents, databases, or web pages. RAG can also help knowledge workers synthesize and summarize information from multiple sources.

·      Education and learning: RAG can help educators and learners generate questions, answers, explanations, feedback, and other types of educational content by retrieving relevant information from external sources. RAG can also help educators and learners assess and improve their knowledge and skills.

·      Research and analysis: RAG can help researchers and analysts generate hypotheses, insights, reports, and other types of research and analysis outputs by retrieving relevant information from external sources. RAG can also help researchers and analysts explore and compare different scenarios and alternatives.

Generative AI utilizing company's knowledge base to generate responses

Conclusion

RAG is a method that combines the abilities of LLMs with the benefits of information retrieval systems. RAG can make LLMs generate better responses by giving them access to external knowledge sources that are reliable, up-to-date, and relevant. RAG can also make LLMS provide sources or references for their responses, which can boost user trust and confidence. RAG can also make LLMs generate more creative and varied responses, which can improve user engagement and satisfaction.

RAG can be used for different domains and applications that need natural language generation and information retrieval, such as intelligent chatbots, content creation, knowledge management, education and learning, and research and analysis.

RAG is a valuable method that can enhance your AI solutions and help organizations productivity by easily interacting with their own proprietary data.

We’d love to learn about your needs and support you with insights, use cases, and solutions.